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Articles by Lauren Martin

Oxford TEFL – Teacher Training

Oxford TEFL > Blog >

Lauren Martin

Lauren Martin is a copywriter and marketing strategist for language teachers, schools and coaches. She has been involved in the ELT world since starting her career in 2015, as an English teacher in China. Shortly after finishing her teaching year, she transitioned into a marketing and copywriting role for an English teaching company. Over the past six years, she has helped businesses of all shapes and sizes in the ELT and wider language learning industry attract new students through ethical marketing and messaging strategies — both via in-house marketing roles and her business at Copy That Copywriting in UK.

Demo lessons at Innovate ELT conference Oxford TEFL Barcelona

Power to the classroom: InnovateELT 2024 conference summary

06/06/2024

It’s fair to say that the ELT industry has experienced a number of changes over the years. Advancements in the internet, mobile apps, and video

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